A Product Marketing Leader Who Builds With Purpose
Scaling With Strategy, and Leading With Vision
With over a decade of experience in product marketing and growth strategy, I specialize in transforming innovative ideas into market-leading products.
My approach combines data-driven insights with creative problem-solving to deliver exceptional results for global brands and startups alike.
My Journey So Far
I'm Tosin Ayodeji Emmanuel, a Product Marketer, Growth Strategist, and Global Tech Leader with 12+ years of driving adoption and market success across digital products.
From scaling EdTech into 13+ countries to launching startups across Fintech, SaaS, and eCommerce, I've helped products break through, guided by deep research, positioning clarity, and user insight.
Today, I'm expanding that impact into Web3, where decentralization, community, and transparency shape how products grow.
My focus: bridging Web2 strategy with Web3 values to help founders build trust, drive utility, and grow adoption in a fragmented market.
Whether it's launching, scaling, or repositioning, I connect the right product with the right people, across any layer of the stack.
Personal Mission:
"Connecting value with need through strategic product marketing"
Professional Experience
Key milestones in my product marketing journey
What Drives Me
The principles that guide my approach to product marketing
Customer Obsession
Marketing must serve both the business and the people it reaches
Clear Messaging
Products should be positioned with absolute clarity
Data-Driven Empathy
Let data guide, but empathy should lead
Strategic Growth
Growth isn't accidental, it's engineered
Collaboration
Radical cross-functional alignment is key
Value Translation
We're translators between value and need
My Global Impact
The measurable results of strategic product marketing and leadership
Key Achievements:
- ✓Led VAA Global's expansion into 13 countries
- ✓Launched 28+ career-centric tech programs
- ✓Impacted 5,000+ learners globally
- ✓Partnered with Skill Development Council of Canada
- ✓Hosted numerous webinars and mentorship sessions